Transparent Livestock Farming Platform
A blockchain technology environment allows JBS suppliers to see whether their supply chain is socially and environmentally compliant
JBS sees the challenge of climate change as a priority. Among other environmental actions undertaken in recent years, worthy of note are those taken to support the evolution of every phase of the Company’s supply chain. It was within this context that the Transparent Livestock Farming Platform was born.
For more than ten years, the Company has already been monitoring, using satellite imagery and geo-referenced data, an area of the Amazon biome greater than the size of Germany. The result: the last two audits carried out by an independent certification company, published in 2019 and 2020, vouched that 100% of the Company’s direct cattle purchases were compliant its Responsible Raw Material Procurement Policy. Now, with the Transparent Livestock Farming Platform, the Company aims to enhance the good practices for every link in its supply chain.
Transparent Livestock Farming Platform
The Transparent Livestock Farming Platform is a ground-breaking initiative within the industry and, considering this new scenario, by using blockchain technology, it enables unparalleled advances in tracking the beef cattle production chain in the Amazon biome.
This action is contributing to the socioenvironmental monitoring, the progress of Brazilian livestock farming and is boosting the sustainability of each operation involved, fully guaranteeing the security, integrity and confidentiality of the data.
Data security, reliability and engagement
The virtual environment enables the production of beef cattle to be monitored using socioenvironmental criteria, from the farms that produce calves and feeder cattle to the registration of suppliers, involving data security, reliability and engagement.
The platform, developed by the specialized company Ecotrace, allows JBS to provide transparency while adding value to livestock farming production by requiring the suppliers of its cattle suppliers to adopt best socioenvironmental practices. The platform also supports the partner producers of JBS, is able to evaluate their suppliers and check if they are meeting the criteria already adopted in the monitoring of their properties.
Easy Registration and Blockchain Technology
Adherence to the Transparent Livestock Farming Platform is voluntary. To do so, registration is simple and free of charge using a modern system that offers blockchain information security technology. The system, the same as that used by banks, for example, prevents data from being amended, diverted or viewed by third-parties. It also bolsters the Company’s experience in environmental management processes, enabling the identification and monitoring of every link in the beef cattle production supply chain.
How to register
Beef cattle producers that negotiate animals directly with JBS and who wish to register will enter the list of their suppliers of animals on the platform. The data will then be electronically transmitted for validation by AgriTrace Rastreabilidade Animal, the system of the Brazilian Confederation of Agriculture and Livestock Farming (CNA, the acronym in Portuguese). Once authorized by the producer, the CNA will check whether the list of suppliers is complete.
Accredited companies on the platform will subsequently process the socioenvironmental compliance process based on the criteria currently used by JBS in agreement with the Federal Prosecution Office.
Check out the sustainability criteria that are part of the socioenvironmental protocol required by JBS:
Deforestation is prohibited, according to the Brazilian Forest Code
Employing forced labor is prohibited
Invasion of indigenous lands is prohibited
Invasion of environmental conservation units is prohibited
Use of areas embargoed by IBAMA is prohibited
The result of the analyses is sent directly to the JBS supplier who, for the first time, will have a view of the socioenvironmental compliance of his supply chain – which will enable him to develop risk mitigation strategies and take action to assist the producers in regularizing their situation, when necessary.
Registration strengthens the sustainability of each transaction involved – from the production chain to the time the animal is purchased, with the security, integrity and confidentiality of the data fully guaranteed. The aim is to incorporate, by the end of 2025, all direct suppliers of JBS and ensure that the suppliers of those suppliers adhere to the Company’s robust socioenvironmental criteria.